PREVIOUS PROJECT

Cacaolat Experience

Client:
Cacaolat
Date:
2022
Location:
Santa Coloma de Gramenet
  • Experiència Cacaolat 1
  • Experiència Cacaolat 2
  • Experiència Cacaolat 3
  • Experiència Cacaolat 4
  • Experiència Cacaolat 5
  • Experiència Cacaolat 6
  • Experiència Cacaolat 7
  • Experiència Cacaolat 8
  • Experiència Cacaolat 9
  • Experiència Cacaolat 10

A new approach to make a visit to Cacaolat a unique, one-off experience

Cacaolat, the legendary Catalan brand of chocolate milkshakes, has presented a new format for visits to its production plant so that the public can get to know first-hand the two main ingredients in this drink: milk and cocoa.

Grup Transversal approached this educational activity from a didactic, participative and highly evocative perspective thanks to the use of interactive and audiovisual supports throughout the route.

Visitors discover where these ingredients come from, focusing on the whole process of how this special drink is made, as well as going inside the factory to see the bottling process. The experience, of course, ends with a Cacaolat tasting.