“The museography of emotion: museums are no longer visited but experienced”

That's how the interview with Eudald Tomasa, Director of Grup Transversal, begins in the supplement Humanismo digital (Digital Humanism) of the renowned Jot Down Magazine. It discusses in detail the museography of emotions, a concept we've firmly believed in for more than 20 years and which rethinks the relationship between museums and cultural heritage sites and those who visit them. Grup Transversal doesn't design spaces but creates immersive experiences that appeal, inspire and linger in the memory.

To read the whole interview, click here (in Spanish).
 

Grup Transversal has been selected to carry out this museography project and be in charge of renovating the Gaudí House in the heart of Park Güell, where Antoni Gaudí lived between 1906 and 1925.
The aim of this project is to transform each visit to the House Museum into an experience that offers both knowledge and entertainment, using museographic resources to create evocative, surprising and innovative effects. All with the clear aim of raising cultural awareness, focusing both on the house and on the life of Antoni Gaudí, who lived there for almost two decades.
Nevertheless, this project faces a major challenge: how to provide a new-generation immersive first-hand experience at a place of the highest cultural value? The key lies in storytelling, not only as a means of providing information but also as a tool to create an emotional connection with visitors and introduce them to Gaudí's creative universe.
With this assignment, Grup Transversal reaffirms its successful track record in creating cultural and museum projects that combine innovation, sensitivity to cultural heritage and a desire to raise awareness.
 

After the summer months, "The Path of Light" has finally closed its doors to great public acclaim. More than 100 sessions of this immersive experience have been held inside Tarragona Cathedral, attended by local residents and visitors to the Costa Daurada and Barcelona, as well as foreign tourists.
This success in terms of attendance has firmly established "The Path of Light" as a new cultural attraction for the city, capable of combining heritage, light and sound in a unique setting. The show has become a unique immersive experience in which light, sound and dramatised narration have come together to bring the Cathedral's history, symbolism and spirit to life.
This immersive project was conceptualised and produced by Grup Transversal. Based on our experience, we see cultural management as an opportunity to create events that connect heritage with emotions through new languages. With "The Path of Light", Tarragona Cathedral now boasts a major new cultural experience that's capable of enhancing this historical site and attracting new audiences.
 

Grup Transversal will carry out the project for this venue located in Tarragona, which is the oldest archaeological museum in Catalonia. The project to refurbish the Archaeological Museum began in 2018 and has involved various actions by the Department of Culture of the Catalan government and the Ministry of Culture. After the appropriate refurbishment of the building and the drafting of the new museum project, the design of which has been carried out by Ámbito Cero, the organisation responsible for producing the executive project and transferring the collection has now been chosen, this assignment being awarded to Grup Transversal. The starting amount of the tender is close to three million euros.
The Archaeological Museum of Tarraco, the Roman name for Tarragona, will be based on a new permanent exhibition that will become a leading reference for the Roman period in Catalonia. It will occupy a total of 2,500 square metres with nearly a thousand items, some of which on display for the very first time.
 

Grup Transversal, in collaboration with the digital audiovisual production studio Tigrelab, has been selected to develop a new animated film for the 4D Dididado cinema at the Tibidabo Amusement Park. This is a comprehensive project that will completely transform the attraction, providing a renewed narrative, new physical effects and a totally immersive audiovisual experience.
The new proposal will revolve around an original story related to the universe of the Park itself, with Tibidabo's official mascots as the protagonists. They'll accompany visitors on an adventure full of magic and emotion, designed for all kinds of audiences.
The project includes the creation of the characters, the script, the animation of the film and the technical development and technological implementation of the new 4D effects, along with the synchronised movement of the cinema's seats, providing a unique multisensory experience .
This is a new collaboration with a well-established client that Transversal has already worked with on previous projects, such as the free-fall attraction "Merlí", the "El castell dels contes", the "TibiClicks" project with the theming of three of its viewing points, and also the "EmbruixaBruixes" attraction, one of the first developed for the Park.
 

The Mallorca Railway Museum now has a full head of steam. In 2024 we were awarded the contract for this project promoted by the FERROCAIB Foundation and have now completed this facility located in Son Carrió (Sant Llorenç des Cardassar).
A new museum that explains the social and commercial transformation experienced by the island of Mallorca thanks to the implementation of its railway network. A project that makes use of both real and virtual resources, where large-format projections, holograms, surround sound, mappings and even the smoke of a locomotive all turn this new venue into an exciting journey. 
 

The satisfaction of completing a project and having both clients and visitors value it as a good project and a good experience is very important, but the recognition of an award is also a source of pride. This 2024, Grup Transversal has received 3 awards from very diverse areas that reinforce the work carried out:

• Associació de Museòlegs de Catalunya Award 2024
Museu Romà de Premià de Mar

• Most Innovative Retail Award 2024
Torrons Vicens – The Nougat and Chocolate Museum

• CEET Alimara Barcelona Awards 2024
Casa Natal Salvador Dalí
 

This new space was inaugurated today with the presence of the Councillor for Culture, Sònia Hernández, and the Mayor of Ciutat Vella, Albert Batlle.
Located in the Palau Moja, it is presented as a journey through time that allows visitors to capture the historical and present reality from multiple perspectives and emotions. All the identifying features of the country are explained in an experiential, immersive and interactive way. The exhibition project and its execution are by Grup Transversal, which has had the collaboration of Glassworks and Lavinia Group in the production of the virtual reality experience.
Transversal, in addition to conceptualisation and production, also takes on the management of customer service and support in the marketing strategy. A project that is part of the desire to promote the use of cultural heritage and visits throughout the Catalan territory among visitors.

More information about the project here
 

The Nougat and Chocolate Museum, designed and produced by Grup Transversal, has been recognised with the award for the Most Innovative Retail. This award is supported by the Consorci de Comerç, Artesania i Moda of the Generalitat de Catalunya. The museum, located on the Ramblas in Barcelona, offers an immersive and interactive experience and is an example, on the one hand, of how a brand can express itself in a notable way and as an alternative to other conventional communication channels and, on the other, of how to work on a new store model, innovating in the world of retail.

More information about the project HERE

Grup Transversal wins the execution of this project in Mallorca promoted by FERROCAIB Fundació. An authentic train journey to discover Mallorca's past that will be located in the existing ship in Sant Llorenç des Cardassar. We are working full time on this project with great enthusiasm and desire to contribute our experience in museography.

Our proposal for revitalization includes new activities and proposals for the different facilities with the aim of generating a new dynamic of public traffic and revaluing its cultural heritage.

In fact, for us, Súria is a client with history, since 20 years ago we developed a master plan in which we implemented a multitude of actions, including the Medieval Trade Fair, which is still held today. At the time we established some bases that are still maintained and now we are opening a new stage for this medieval town with a new positioning strategy and a review of its tourist story.

Rock Museum in Barcelona is a truly exciting journey through the history of rock, based on the collection of electric guitars assembled by Juan José Castellanos. 
This collection tells the story of rock, from the blues to the present day, and has been played by the leading guitarists of the main groups of all time.
With a very intentional design, the spaces display very exciting immersive moments and highly suggestive interactive proposals, where the visitor can connect with the music: by “virtually” activating jukeboxes or bringing the audio guide closer to records in a music store. Finally, in a totally immersive space, with the integration of holograms and other spectacular resources, the visitor is able to experience the concert of concerts, an experience in which to relive the most stellar moments of rock and electric guitars.

This jewel of Catalan heritage holds within its walls 2,000 years of history and its visit also includes a tour of an archaeological itinerary and the Diocesan Museum, with an important collection of medieval and modern art. 
The challenge is to position the Tarragona Cathedral at the level of its importance as a heritage site and to revalue it on a commercial level. The work focuses on actions aimed at attracting both local and international audiences through actions in the city of Tarragona and the Costa Daurada, in the online channel, in specialist media and also the recruitment of intermediaries and specialised groups.