Client:
Vincenç Ferrer Foundation
Date:
2009
Location:
Travelling through Spain
The Vincenç Ferrer Foundation proposed a challenge to Transversal to create small-format temporary travelling exhibitions, very easy to set up, modern, adaptable to any type of space, and that would generate impact, all with a very tight budget. The result was a display that aimed to generate an autonomous space capable of making the visitor enter a reality very different from his/her own. Very different, but where their action could be extremely beneficial.
Transversal’s idea was to create a structure that was easy to set up and allowed for the creation of an interior cubicle to project a DVD. The interior structure was lined with adjustable digital synthetic canvas that allowed for photographic resolution printing, thus providing an interior space to project the audiovisual presentation. All designed on the basis of easy set-up.