«The best Gaudí» campaign

Fundació Catalunya-La Pedrera


  • Campanya «El millor Gaudí» 0
  • Campanya «El millor Gaudí» 1

A powerful campaign to publicise La Pedrera, Gaudí's masterpiece, among foreign tourists

The Fundació Catalunya-La Pedrera commissioned Transversal with a new campaign to position and publicise La Pedrera, aimed principally at tourists visiting Barcelona. With the slogan “The best Gaudí”, a powerful graphic image was created focusing on one of the large skylights/staircase exits from the rooftop of La Pedrera as a symbol of the creative force of this architectural genius.

The campaign has been run in several languages and has been applied to a wide range of elements and supports: magazines for foreign tourists, banners, static communication elements, a leaflet distributed at hotel establishments, etc.