Management and marketing of visits to the Estrella Damm factories
Client:
S.A. Damm
Date:
2016 - ongoing
Locations:
Barcelona / El Prat de Llobregat
A new concept of visitable spaces, the brewery of one of the most important beer brands in the country and its old factory
Grup Transversal manages visits to the production plant of the Estrella Damm brewery in El Prat de Llobregat. Previously, visits were only aimed at internal groups but, since the arrival of Grup Transversal, they are now open to all types of public.
The tour enables visitors to discover the brewery from its own perspective by means of a unique, innovative story which facilitates learning throughout the tour and provides the most memorable experience possible, culminating in a beer tasting to end the visit.
Grup Transversal also manages visits to the Old Damm Factory in Rosselló street in Barcelona, including a variety of rooms in the building: the emblematic brewing room, the machine room and the historical archive, among other spaces, where visitors also enjoy a final pairing and tasting.
Grup Transversal is in charge of all the operations related to the visits: guides, tastings, bookings, visitor services, as well as the marketing strategy.