Gaudi's Pedrera: The Origins

Fundació Catalunya-La Pedrera


La Pedrera, Barcelona

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A unique night-time visit for a totally immersive experience at La Pedrera

In addition to creating and implementing the museographic project and staging the different audiovisual elements for the project “Gaudí’s Pedrera: The Origins”, Grup Transversal also manages this night-time cultural activity in Barcelona.

Grup Transversal created the script and guided tours for small groups, as well as focusing on other aspects, such as the role played by tour guides and how they interact with visitors, and also their costumes. Transversal has therefore not only designed the physical and audiovisual elements but also visitor relations in order to make the visit a totally immersive and thrilling experience.

The project has been incredibly popular, receiving over 70,000 visits between May 2015 and the end of 2016.