Catalunya Caixa Foundation

The Catalunya Caixa Foundation, which manages the bank’s Community Work, commissioned Transversal to make a corporate audiovisual presentation in order to promote their work, the areas they work in and the sectors in which they carry out social projects. The result is a highly emotive video, centred on images of people (specifically of hands) to symbolise that helping people in need is the Community Work project’s priority.

The presentation looked at the five fields that make up Catalunya Caixa’s Community Work (Region and Environment; Food; Social Support; Knowledge; and Culture) and also explained its cultural centres (particularly La Pedrera and Món Sant Benet), their facilities, natural spaces and public health centres, CX Spaces and different programmes such as social aid, university scholarships, the Youth and Science programme and the Alícia Foundation’s projects to promote good eating habits. All of this with meticulous graphic images and a highly visual narrative discourse, including key concepts and a message of commitment, solidarity and support for people.