Avinent stand for the IDS fair in Cologne

Avinent attended the International Dental Show, held in Cologne (Germany), with an innovative stand that was surprising for its striking and groundbreaking appearance, maintaining the communication strategy of the company's new phase and adapted to the requirements and dimensions of the new space.
Transversal, which was responsible for the conceptualization, graphic design, production, and assembly of the innovative stand initially presented at EXPODENTAL (Madrid, 2022), carried out a conversion to adjust it to the needs of the venue, as well as to incorporate improvements and adapt the focus of its digital content.
The setup included four large LED screens alluding to the constituent elements of matter—air, fire, earth, and water—and, at the same time, to the four main product lines of the medical corporation: Avinent Implant System, Avinent CAD CAM, Avinent CMF, and Avinent Orthodontics.
The result has been optimal, and the structures have perfectly adapted to the new context, demonstrating the versatility of this innovative stand model and multimedia and its ability to adapt wherever it needs to be showcased.