Camón Aznar Museum
Client:
Obra Social Ibercaja
Date:
2012-2013
Location:
Zaragoza
New types of visitor and more technology for the museum holding Goya's etchings in Zaragoza.
The aim of the Welfare Project arm of the Ibercaja savings bank (Obra Social Ibercaja) is to reformulate and update the museum it currently owns in Zaragoza, an art museum that includes some oil paintings and all Goya's series of etchings.
Transversal is in charge of placing the figure of Goya more at the centre of the museum and providing it with new technological resources to enhance interpretation with the view of attracting new types of visitors.
It is also responsible for drawing up a management and marketing plan, as well as generate new products.