The challenges of the new digital paradigm
Client:
AVINENT IMPLANT SYSTEM
Date:
2015
Location:
Barcelona Biomedical Research Park
A journey to the new digital paradigm through AVINENT's spectacular congress
After managing the communication for AVINENT's Implant System from the very start, as well as creating the new graphic image for the firm and its image and advertising campaigns, Transversal was also asked to prepare, manage and hold the first AVINENT congress.
Transversal created 360º communications and designed the congress as an event that would differentiate and position AVINENT in the sector. A new graphic image was created exclusively for the congress, an evocative, imposing setting, and the location (the Barcelona Biomedical Research Park) was designed as an extension of AVINENT's leading position in its sector with different visual elements highlighting the firm.
The congress was a success both in terms of organisation and attendance with over 250 people coming together at an event where innovation, technology and science, three of AVINENT's pillars, were united by Transversal.