Press management for the new AVINENT Digital Health service

AVINENT has created a new line of medical business called AVINENT Digital Health. This new service, dedicated to bone reconstruction for humans using titanium prosthetics, was presented to the media together with the Oral and Maxillofacial Surgery Unit of the Vall d'Hebron University Hospital in Barcelona. Grup Transversal was responsible for producing and managing the press for this new service, creating a selection of press materials with a range of styles and formats, such as press releases and conferences, informative dossiers and all kinds of audiovisuals. The introduction of this innovative service has been covered by many leading media organisations throughout Spain, in the press and on radio and television. The major media organisations covering the news were TVE, Telemadrid, BTV, Catalonia Ràdio, RAC1, La Vanguardia, El Mundo, El Periódico and Expansión, among many others. As the key idea, many have highlighted the pioneering aspect of AVINENT Digital Health, how it facilitates the work of doctors and its positive impact on patient recovery.