Merchandising for the Rock Museum Barcelona

Apart from having conceptualised and produced the Rock Museum Barcelona – Guitar Legends Hall, Grup Transversal is also responsible for the visitor management of this venue located in the heart of the city. With the aim of enhancing the official products on sale at the Museum’s shop, a new line of merchandising has been developed, inspired by the universe of rock and designed to connect with all those who are passionate about this genre of music.
The project is based on three graphic lines expressed via several creative applications.
The first, Barcelona Rocks, represents the city as the capital of rock and has a powerful urban look. It also includes a more corporative version, Rock Museum Barcelona, ideal for small-format items such as pens and keyrings. The second line is based on the titles of legendary songs such as “Back to Black”, “Welcome to the Jungle” and Highway to Hell”, which have been turned into small, themed sets combining, for example, a notebook, pencil and pen. Finally, the Pattern Rock line employs a more daring, informal design evoking the rebellious attitude of rock.
This new merchandise collection (mugs, notebooks, umbrellas, cases, tote bags, aprons, etc.) expands the visual universe of this immersive rock museum, reinforcing the emotional bond with visitors through specifically designed products linked to this kind of music.