Management, marketing and commercialisation of Guitar Legends Hall

Guitar Legends Hall, Immersive Rock Museum, provides an exciting journey through the history of rock based on a superb collection of electric guitars. The project was inaugurated in June 2024 in the centre of Barcelona, in Portaferrissa street, and its design and spaces are intended to provide thrilling immersive moments and fascinating interactive proposals.
Grup Transversal is responsible for all the tourist management of this venue, as well as the conceptualisation, development and production of the whole experience. We cover customer service and shop sales, sales management and bookings, organisational support, the commercialisation of visits and activities and the marketing and promotion strategy.