Management and marketing of school visits to Cacaolat

Client:
Cacaolat
Date:
2022 - ongoing
Location:
Santa Coloma de Gramenet
  • Cacaolat gestió 1
  • Cacaolat gestió 2
  • Cacaolat gestió 3
  • Cacaolat gestió 4
  • Cacaolat gestió 5

A visit and educational activities exclusively for schoolchildren to discover two legendary brands: Letona and Cacaolat

Grup Transversal manages school bookings and visits to the Cacaolat factory. Cacaolat's educational activity helps pupils to learn first-hand about the ingredients of this milkshake: Letona milk and cocoa. They discover where these ingredients come from, focusing on the whole process of how the drink is made, going inside the factory to see the bottling process and ending the visit with a Cacaolat tasting.
This is a dynamic, participative, educational visit, adapted to different educational levels. Grup Transversal takes care of bookings, guides and tastings for visits, as well as marketing the product to schools.