Conceptualisation of the social media campaign for AVINENT

As part of its 360° communication strategy, Grup Transversal has implemented a new approach to actively make AVINENT's social media more dynamic. The main goals to be achieved focused on creating a loyal digital community around AVINENT, encouraging users and followers of the company's different profiles to become actively involved.

Due to the need to adapt to new communication trends, AVINENT's corporate magazine has been developed, transferring its content from paper to digital formats, and the work carried out with the company's social media platforms has helped to raise awareness of its actions, the main source and core being the content of the corporate blog, AVINENT Experiences, focusing on sharing the company's scientific knowledge.

Grup Transversal has been in charge of producing high quality content in different formats (text, video, diagrams, etc.) based on the company's daily work to secure its position as a digital benchmark in its sector.