Grup Transversal designs a comprehensive communication strategy for Castells Immerscom
Castells Immerscom is an English language school in Manresa with almost 50 years of experience. As a family business, now in its second generation, it has adapted to the new era with innovative learning experiences. Grup Transversal has led the brand’s new market positioning strategy, providing the overall design of the advertising campaign, creating a modern website and producing an impressive and unique image that conveys modernity and professionalism but without losing sight of its success as a family business. Developing an ambitious digital strategy has been essential to offering students, intuitively and immediately, all kinds of information to help them engage with the school.