Client:
Cider Tourism Consortium of the Basque Country
Date:
2012
Location:
Astigarraga (Guipuzcoa)
The president of the Cider Tourism Consortium of the Basque Country asked Transversal to draw up a strategic project to extend the Sagardoetxea, the current Cider House, located in Guipuzcoa.
The strategic plan on which Transversal is working considers which direction the new Cider museum should take.
The main aspects to ensure its success entail creating attractive museography, designing efficient, comprehensive management and making the area's social and business environment more dynamic and involving.