Amatller Hall, Born

A new Xocolata Amatller venue has been opened in the heart of Barcelona's Born district, the neighbourhood that witnessed the birth of this brand in 1797.

At Grup Transversal we’ve developed an experiential facility where visitors can also taste the product and buy its different varieties. We’ve designed an immersive setting that takes us into the history of the brand by means of a captivating visual game, in which storytelling, music and emotions all have an impact on the visitor, helping to create a differential positioning for the brand with respect to its rivals.

This project forms part of our vision to create experiences that connect brands and people and build consumer loyalty. A new way to differentiate the Amatller brand and attract a greater flow of buyers, turning the venue into an additional source of business.