Nature Park of Cadí-Moixeró

Client:
Montellà i Martinet Council

Date:
2000-2001

Location:
Montellà i Martinet

  • Parc Natural del Cadí Moixeró <br/>&#13; 0

Revitalise tourism at the Cadí Nature Park via powerful, renewed interpretation centres

Various nature interpretation centres have been set up related to the Cadí-Moixeró Nature Park. It was believed that these were not developed enough and that their services needed to be enhanced so that they could become hubs for activities related to culture, nature and tourism.

Transversal drew up a plan to revitalise the municipality via the interpretation centres. It designed three general strategies: the Park's identity (to create and reinforce a brand image), communication (to ensure this renewed image reaches its target) and product creation (involving the area's tourism-related agents). A series of more specific actions were also proposed for each interpretation centre in order to improve their services and develop an integrated network of centres as standards of the Park's new image.