Management and marketing of visits to the Estrella Damm factory

Grup Transversal is responsible for managing visits to the production plant of the Estrella Damm brewery in El Prat del Llobregat. Before, visits were only for internal groups but since Grup Transversal took over they have been rolled out to all kinds of public.
Visitors find out all about the brewery's production plant through its own unique, innovative history, helping them to learn throughout the visit and providing an experience that's as memorable as possible, with a beer tasting session at the end.

Visitor services and bookings
The factory visits have been arranged to ensure they're in line with the brewery's production processes, in close collaboration with the departments responsible for the different areas of the factory. In this respect, visitor services include:
•    Managing bookings and requests for information.
•    Operations related to the areas open to visitors and circuits.
•    Support for the visits and monitoring the visitors accessing the production plant.
•    Carrying out the final beer tasting.
•    Managing the company's internal visits.
•    Managing accreditation and permits for visits.
•    Managing the shop selling products.
•    Administration of the sale of tickets and products.

Marketing 
Grup Transversal is also in charge of attracting more visitors to the Estrella Damm facility that's open to the public, with actions aimed at both local and international tourists.
The marketing work focuses primarily on attracting intermediaries and specialised groups, as well as online channels, and also the creation and management of temporary promotions.